We strongly advise all clients utilize the Channel Parameter to instruct our system how to process each conversion based on the source of the traffic.

By populating the Channel parameter with an identifier, we can subsequently treat the request in four different ways:

  • Do not process.

  • Process if any Awin cookie is present.

  • Only process if an Awin click cookie is present.

  • Only process if an Awin post-view cookie is present.

In all cases, please ensure that the value of the Channel parameter is aw if Awin is deemed as the last-click referrer.

This solution is also, by default, compatible with all of our partners that require an insight into conversions taking place, regardless of the channel that actually won. The behavior from this can be amended easily by the .

Please get in touch with your assigned account contact or integrator if you want to set up  using the Channel Parameter or to change the current behavior configuration.

{{channel}} represents the channel deemed as last-click referrer. For conversions referred from Awin, this parameter should always be set as aw.

In other, less common, use cases it may be set as display or ppc. Typically only paid channels concur in deduplication logic. If source info is not available, aw should always be the fallback value.

Please review your relevant eCommerce platform’s integration article for information on configuring deduplication.

Template

AWIN.Tracking.Sale.channel = "{{channel}}";
<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=8.33&ch=email&parts=DEFAULT:8.33&ref=AA000001&testmode=0" style="display:none;" width="0">
<script type="text/javascript>
//[CDATA[
/*** Do not change ***/
var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "8.33";
AWIN.Tracking.Sale.channel = "email";
AWIN.Tracking.Sale.orderRef = "AA000001";
AWIN.Tracking.Sale.parts = "DEFAULT:8.33";
AWIN.Tracking.Sale.currency = "GBP";
AWIN.Tracking.Sale.voucher = "10OFF";
AWIN.Tracking.Sale.test = "0";
//]];
</script>

Template

&ch={{channel}}

If you are working with multiple marketing channels and/or networks, it is necessary to perform deduplication so that commission is not paid out to multiple traffic sources.

As Awin works with a number of preferred partners, each with their own varying trigger requirements, it is recommended that Awin tracking is displayed unconditionally (exception pages displaying or processing PII) and that the Channel Parameter is used to instruct the system on intended behavior.

The following script examples are designed to assist in setting your Channel parameter. If you are making use of a tag management platform such as GTM, this is not necessary; we have pre-defined tagging for this purpose.

We do not provide further support on these scripts beyond the below examples. Further development work by your team may be required for these examples to be used.‘